Evaluation - Section 5 - Final Overview

Having completed my Advanced Portfolio production I believe that it was ultimately a success. I feel I have satisfied my intended target audience with the addition of reaching out to an extended audience I initially didn't think would be overly keen on my product based on the genre of my music video and the initial research I had conducted. My music video appears to have gone down well with my audience from all the feedback which I have received since the video was published.

The idea behind the ancillary tasks I produced is that I wanted them to be platforms that audiences can reach out and delve further into the lives of their stars. The music video is the 'rock' behind everything and is the initial thing that audiences connect with for when admiring new artists. However, once the admiration between audience and artist is established, the audience want something a little more revealing, somewhere where they can get behind the scenes footage and feel like they can get to know the artists on a personal level rather than just knowing the 'game face' of the stars whilst they are on screen. 

Therefore I wanted to produce a website homepage that gave the audience what they desired and as a result of my planning prior to production I found out what their wishes were. I feel I have met all the requirements that my target audience wanted from me with my production of my website.

Then the digipak is something that the audience get hold of once they are firmly established fans of the artists. When fans go to buy the album, they want to see their favourite stars with a glowing ray of sunshine glistening out from the packaging. The artists want to get the attraction of their audiences the best they can and a good quality album digipak will generate the love and affection that they want from their fans. I feel I have done this with the style of digipak I have created. The front cover being the first thing the audience see and the image I have used I feel will attract this audience.

The website and the digipak are there to generate sales for the artist. The profits they receive from album sales and merchandise on the website etc are all things which will encourage the artists to keep producing material to entertain the fans. If a quality initial product is produced, it is a win-win situation thereafter and I feel I have met this aim I set myself at the start of production.