Wednesday, 8 May 2013

Evaluation - Section 5 - Final Overview

Having completed my Advanced Portfolio production I believe that it was ultimately a success. I feel I have satisfied my intended target audience with the addition of reaching out to an extended audience I initially didn't think would be overly keen on my product based on the genre of my music video and the initial research I had conducted. My music video appears to have gone down well with my audience from all the feedback which I have received since the video was published.

The idea behind the ancillary tasks I produced is that I wanted them to be platforms that audiences can reach out and delve further into the lives of their stars. The music video is the 'rock' behind everything and is the initial thing that audiences connect with for when admiring new artists. However, once the admiration between audience and artist is established, the audience want something a little more revealing, somewhere where they can get behind the scenes footage and feel like they can get to know the artists on a personal level rather than just knowing the 'game face' of the stars whilst they are on screen. 

Therefore I wanted to produce a website homepage that gave the audience what they desired and as a result of my planning prior to production I found out what their wishes were. I feel I have met all the requirements that my target audience wanted from me with my production of my website.

Then the digipak is something that the audience get hold of once they are firmly established fans of the artists. When fans go to buy the album, they want to see their favourite stars with a glowing ray of sunshine glistening out from the packaging. The artists want to get the attraction of their audiences the best they can and a good quality album digipak will generate the love and affection that they want from their fans. I feel I have done this with the style of digipak I have created. The front cover being the first thing the audience see and the image I have used I feel will attract this audience.

The website and the digipak are there to generate sales for the artist. The profits they receive from album sales and merchandise on the website etc are all things which will encourage the artists to keep producing material to entertain the fans. If a quality initial product is produced, it is a win-win situation thereafter and I feel I have met this aim I set myself at the start of production. 

Wednesday, 1 May 2013

Evaluation - Section 4

HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION, RESEARCH, PLANNING AND EVALUATION STAGES? 


Technology was one of the most important factors in how good of a product I could produce. The vast majority of technology was computer based, using the internet and computer programs to my advantage.

Once I had decided to do a parody music video as my choice of production, I had to research into existing media products to browse the codes and conventions into how they are made up. What makes them what they are? How are they created? What works? What doesn't?
The technologies I would use were firstly, the internet, as would be the case for the vast majority of my advanced portfolio production.
The internet is a new media technology having came to prominence when people began getting computers in the 1990's. YouTube can also be classed a new media technology as it was created in 2005. New media technologies such as this has made the way we access media a lot easier and more efficiently.
I began looking on YouTube to have a look at existing music videos, and in particular, Parody Music Videos. I began looking at how the lyrics were used to their full effect in a parody and what sort of ways do existing parody artists create their lyrics so that they are funny for an audience.

Over the summer holidays of 2012, I began to make notes of lyrics on Microsoft Word to begin planning on how I could make a parody of Rizzle Kicks' - Down With The Trumpets. I looked for the lyrics to the original song I was parodying and looked for ways in which I could transfer the original lyrics into something that related to my chosen topic of crumpets and breakfast in general. I brainstormed ideas and came up with a list of words that I wanted to somehow incorporate into my lyrics. These were things such as: CRUMPETS, BREAKFAST, FRY UP, SAUSAGE, EGG, BACON, CEREAL, FROSTIES, CORNFLAKES, TOAST etc.

  • The Internet
  • YouTube
Recording the song
When the time came to write my first draft of the lyrics, I listened to the original track I had on my Rizzle Kicks album over and over to get some ideas into my head. My first draft of the lyrics was complete but there were a series of words that didn't rhyme particularly great, so I used online sites such as http://www.rhymezone.com to see if I could find some alternative words and still have the same sort of flow I wanted.
Having completed the final lyrics to the point I was satisfied with, I went down to a friends house to record the song. I had my two singers record the song using Mics to record each of them doing there individual pieces. However, there was only one Mic so Tom went first to record all of his lyrics, then came the turn of Andy. I would have liked both singers to have performed at the same time but restrictions meant I was unable to do so.

Set up for recording the song
The song was recorded using 'Ableton Live 8'. I had little knowledge of this type of software but my friend Joe (whose 'studio' we used) said it was the best for the job from the other software he had. The other option was 'Audacity' but 'Ableton Live 8' enabled better features and functions to be able to edit the different recordings together, changing the pitch etc.

http://andylairda2media.blogspot.co.uk/2012/10/recording-song.html

Researching my audience






1st page of Questionnaire
2nd page of Questionnaire
To find out a little about my audience I decided to do a series of surveys, both online and paper versions. For the online version I used survey site www.surveymonkey.com as well as a printed version off. This would give me feedback from a lot of people to help see what sort of product I needed to produce. 

Here is the post I wrote on analysing the results of my questionnaire. http://andylairda2media.blogspot.co.uk/2012/11/questionnaire-results-analysis.html
 

Filming and Editing of the Music Video
On came the point of filming my music video. I was issued a 'Sanyo Xacti VPC-GH4 Full HD' camera in which to film all the clips I needed. Having decided that I could do with 2 different cameras to aid the speed at which I was able to get on with recording different shots, this was sorted and I filmed the entirety of my clips using 2 varying angles for each shoot. This made life much easier in the production stage. I also used tripods as this would aid camera stability as I would not be left with shaky handheld camera shots as well as the ease of use for effects such as panning.

Having completed the filming of all my clips for my music video, It was now time to edit all the footage and make my clips into a music video.
I had to decide what editing software to use. The options I had were Movie Maker, Photostage and iMovie. I decided that iMovie being obviously the better of the 3 was the software I was going to use. I had arranged to use a Macbook of which I had to borrow from school. This seemed like it was going to be great, however when I got it I realised it was an old Mac and therefore it ran very slow when trying to use iMovie with such large files sizes of my video clips. I did not feel that I would be able to complete the creation of the video using that software as it was not efficient. 

I therefore decided I had to choose between Windows Movie Maker and PhotoStage. These were clearly not professional quality software packages and there was little to choose between them. I decided to go for PhotoStage. It used a time line view which is what I wanted whereas the newer version of Movie Maker I wasn't so keen on the layout. So for ease of use I went for PhotoStage. 

I set myself 2 days where I would do the editing of my video. I completed it, having synced all the clips to the track.I was pretty happy with the result. I exported the clips in a number of different file formats so I had a version that would play in any given piece of software and of varying qualities. HD 1080, 720, MP4 etc. 

Having looked at the footage there was 1 clip that was just out of sync so I went back and edited it further and resolved the issue. I then re-exported the video.

I then uploaded my final video onto YouTube as a platform to get my product out to my target audience. 
 
  • Video Camera and Tripod
  • PhotoStage
  • YouTube

Digipak


For the digipak I used several different technologies to help produce it. The initial photography work was done using the Sanyo video camera I borrowed from school along with another HD camera that I had. The image I have used on the front page(bottom right panel) is one that I have edited using photo sharing application Instagram. Having uploaded the image to my Instagram account and added the effect on, I decided I liked it so much I saved the edited image to my documents.The smaller images of the two singers faces used on the top right hand panel were taken using my mobile phone. This is because I decided I wanted some portrait shots of the 2 band members and my phone camera was of sufficient quality to take close up photographs. 
The image on the bottom left panel is a screenshot from PhotoStage when my final video was playing. I wanted to use this image as it is directly from the music video and I felt my audience would like such an image. 

To compile my digipak, I used Adobe Fireworks. My ideal piece of software would have been Adobe Photoshop but I was only able to use the Adobe Web Standard package which did not include Photoshop within it. However, coming both from Adobe, similar features and functions were available to me on Fireworks as there is on Photoshop. Having used Fireworks before I felt pretty comfortable going in to use it. I used it to my advantage when creating my digipak as it has the feature of using 'layers'. Layers are an important factor. It means I can overlay things easily. I can 'lock in' certain layers so that I do not accidentally change things I no longer wish to whilst working on another part of the digipak. This was something that I really like about this piece of software. 
 
  • Adobe Fireworks
  • GIMP

Website Homepage

To create my website I used an online site called Wix (www.wix.com). The major factor in me choosing this site over others is that it is free and requires no coding. There are also hundreds of templates for different design specifications. I chose a basic template to start me off of which I then created my own layout to which I preferred for my parody band.

The site offered simple drag and drop tools in order to create a quality website pretty simply.
 
Evaluation
For question 1 of this evaluation, I have produced a video outlining different codes and conventions of existing media products. To create this video, I used Windows Movie Maker. It was the only possible piece of software I could use at home. Using a headset, I recorded myself discussing a number of codes and conventions I had discovered when researching real media products. I then, overlayed the voice recording onto a series of videos which relate to the topics I was discussing. 
 
  • Windows Movie Maker

Other
Throughout my production, I have been keeping records on here, Blogger. This is a good method to keep a written diary of what events have occurred and how you go about your production. 
 
  • Blogger






Evaluation - Section 3

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

I decided that I needed to gain the feedback from a wide audience to see how they respond to my music video, in addition to my website homepage and my digipak.

Music Video
To begin with, upon completion of my music video, I uploaded it to YouTube. This would enable me to share it easily amongst a wide audience. YouTube has millions of daily users so is the ideal platform for my video to be placed on. It is my hope that the video will be shared around further by other people if they like it so that they can show their friends, generating more publicity for my video with a larger audience.

When uploading my video to YouTube I used a variety of 'tags' so that the likelihood of attracting my target audience would be greater. I used tags such as 'Parody', 'Music Video', 'Rizzle Kicks' so that people who are searching for those kinds of items on YouTube will be able to access my video as it will come up in the suggested videos. Specifying the genre is something which will attract audiences who are particular interested in videos such as mine to it.

Before the post production stage, I let a group of 10 people (6males, 4females, aged between 18 and 30) view some of the footage I had made to see what their views were on what was the best content to use as I had filmed several different versions of my video, mounting up to over 2 and a half hours of raw footage of which around 60% I deemed to be usable, good footage.
They gave me a few ideas of what they think would work best with the footage I had, and so made slight alterations to my initial storyboard. They thought that instead of using simply acting for my choruses, I should instead use a clips of the words being lip-synced. That felt that this would engage the audience a little more in what was going off. I therefore decided, as the feedback from a section of my target audience unanimously agreed, to ensure that I used lip-syncing clips within my chorus in addition to in the verses.

To start off my view count on my video, I shared the link on multiple social media sites. Firstly, I targeted my friends on Facebook. I shared the link to my Facebook account in order to gain some instant feedback from people I know. I then asked kindly if they would mind sharing the video too to help gain even further feedback, perhaps reaching audiences of whom I do not know personally. This way, it helps me generate some good feedback without the option of people being biased as they know who the creator was.

Some of the comments I received from my Facebook friends included:
Response 1 "That's good. Funny. And the cringeyness just adds to the comedy even more. Love it. Well done" 
Person 2 - "hahaha. That is an awesome video mate. Good work"

In addition to this, I have a lot of people who have 'Liked' my link on Facebook. This made me feel as though my video was beginning to go down well, especially with people of my intended target audience.

To gain further feedback, I felt I needed to attempt to seek the feedback of people who I didn't know personally. This would assure me that people would give honest feedback without any bias in their response. I therefore went to Twitter. On my twitter account I have just short of a thousand followers. I felt this would be a good platform on which I could share the link to my video and seek some feedback.

Some of the comments I received on Twitter included: 
Response 1 - "Wasn't quite what I expected. I enjoyed it though. The use of the varying camera angles especially at the beginning of the video I really liked. Works well"
Response 2 - "I noticed a line towards the end that the singer sang slightly different words to the song. Good though"
Response 3 - "Great that mate. Would love to see some more"
Response 4 - "HAHAHA"
Response 5 - "funny stuff. I was laughing throughout. Great job man, keep it up..."
Resonse 6 - "Last chorus could have been framed a little better. Great vid. I like it"

The feedback comments I had received, coupled with a few comments left on my YouTube account, I believe that my video met its aim in being an entertaining and funny video that tried to make people laugh. I found this feedback useful and it made me feel that I had done a good job in that I have succeeded in my target which was to create a humorous parody music video. The long process of coming up with my ideas in the planning stage, moving on to research, production and post production was all worthwhile knowing I have satisfied my target audience which was predominantly teenagers upwards with the main focus being 12-30 year olds but I made it in a way which was suitable for audiences of any age over 12years. I would not deem my video suitable for anyone under the age of 12 as there is one mild expletive within the lyrics. However, to reduce the possibility of encouraging such language from children, I did make my actor not lip-sync that line within my music video so that if a child did watch my video he perhaps wouldn't even realise the word was in the song.

To gain further feedback, I handed out a survey to a group of schoolchildren (14 - 16 year olds) in several classes within my school. I asked each one of them to watch my video and then give some feedback. I did this because I could ask my target audience of which there were 22 males and 20 females whom got surveyed.

All 42 of them said they liked my video and thought that it was funny. They were not keen to critique my work at first but having asked for further honest feedback on what could be improved, they came up with the following...
  • Could have made sure the backing dancers were doing the same dance on the choruses
  • Have more colour on the walls for the chorus. 
  • Perhaps use different/more sets
  • Use a few more shots instead of one long one, going to different locations.
I found this feedback very useful. It gave me some idea of what I could have done better. I have to agree with everything they said as during post-production I thought the same sort of things. Whilst editing my video together I felt I could have used more of a variety of shots, particularly in the second verse. I felt I could have stayed in the same location (within my kitchen), however, instead of one long take, I could have positioned myself around the room with different camera positioning and angle of shots. I would then cut to different shots instead of one continuous one.

Website Homepage
Having linked my website to my music video, I asked a large amount of people to give some feedback on how well, firstly, the website looked and then how well it links to my parody band.

Some of the comments included


  • Great website, very professional looking 
  • Love the colour scheme, works well
  • Could put more content in the right side panel
  • I would maybe show a twitter feed of the latest tweets, rather than just having a button to press that links to the twitter site.
From this feedback I noticed that my audience felt they wanted more social media feeds on my website homepage which I initially didn't have. I therefore went and added this social media feed to the right hand side panel where one person gave me feedback that they felt it was a little bare and that they wished to see more content there.

As you can see from my final version of my website homepage, I have addressed these issues that were raised to me... http://andrewlaird1994.wix.com/nizzleflips2


Digipak
I have my digipak to a number of people who reviewed it and gave me feedback. Some of the comments included.


  • I feel it is a little too blue
  • Great use of images
  • The front page is really eye catching
  • The black text could be change to white so that it shows up better.
Having recieved this feedback whilst production of my digipak was ongoing, I was able to create the final product pretty effectively, and I feel I have struck the nail with the balance between the different colours used on my digipak. Firstly, someone noted to me that they felt they were witnessing too much of the same colour blue and they wanted something to spice it up a bit. I therefore changed it to the final version you see today. The top right hand panel you can see I altered from having a blue background to a dark grey (to match the similar greyscale use of images for the digipak) with the blue then used to put borders around the text as to still keep the colour scheme I had chosen alive.








Overview
The feedback I have received from my audience has made my final product much greater than if I had published the initial designs I had as my final ones. The audience know what they want and as I am there to satisfy my audience, I have to listen to their feedback and give them what they want. Not everything is going to be plain sailing in production, however thanks to the feedback I received I feel as though my audience will be 99% satisfied with my final productions. Ongoing feedback is crucial. If you leave your audiences right until the very last minute to give you feedback, you may waste hours of time solving issues you could have otherwise done simple minor tweaks to whilst producing your products.
This is the case in any media production. Such as games, you get demo's. Programs you'll get BETA versions. It is just the way of life. Audiences need to give you ongoing feedback in order to create a successful product, and the only way you can create a successful product is if you listen to your audiences feelings as they are ultimately the ones who will be spending their hard earned cash on your product. 

Evaluation - Section 2

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?


I have created a parody music band for my Advanced Portfolio Production, using the number 1 brief. My main task was to create a music video along with 2 ancillary tasks which were to create a website homepage and a digipak for the album.

My Music Video















Digipak







Website Homepage


How to combine the 3 was one of the tasks I set myself at the start pre-production. How would I get the 3 to look as though they were created with the other in mind? How would they flow into each other? How would there be some form of consistency?

The idea behind the music video was to create a parody song of 'Down With Trumpets by Rizzle Kicks' of which I created my parody music band Nizzle Flips and my very own song 'Down With The Crumpets'. Having completed the music video, I then needed to create a website homepage and a digipak for the band that would use synergy and make them look like they are destined to be together and the two ancillary tasks to be used as a promotional aid to the music video.

I chose these 2 ancillary tasks over the magazine advertisement as I felt I could create better looking products of this kind rather than an advert.

My website had to integrate things from the music video to help combine the two. I used an image gallery from the music video shoot so that audiences can have a little 'Behind the scenes' insight into the creation of Nizzle Flips' first ever music video. I feel my audience will enjoy viewing things like image galleries as something that not only breaks up the text but also allows the audience to connect with the band members.

I have used motifs in my work. The recurring use of images over the course of my website and digipak, and how they link in with the main music video is something of which I am proud of. The recurring theme of the two band members dressed in onesies is something I felt made my parody band stand out from the crowd. I used a number of images from the same photo-shoot where the two actors were wearing the same outfits. This made my products have a generic 'house style' about them. This motif was used because I felt it would make a connection between the different products and show that they are all part of the same 'family'.

I feel that audiences have certain expectations regarding each of my production pieces. They expect a parody music video to be entertaining and the vital point is that they are meant to be funny and make the audience laugh. The digipak is meant to be easily recognizable as the bands' own album and not to be mistaken with anyone else's. This is due to the fact that when they see it they should think, "Oh look, It's Nizzle Flips' album... I have to buy that!". It needs to have clear links to the band, for example on the front page you want a full size image of the band along with the name of the band in addition to the album name. This will help gain the attention of the audience. The website for the parody band should have a distinctive likeness to the other products. The same colour scheme, similar use of images (perhaps the same one used on the website as on the digipak,or maybe just a similar image from the same shoot.)

I think I have met the expectations of the audience. They appear to have found my music video funny. The link between my main product and my ancillary tasks appeared to adhere to the audiences' expectations. (I will go into further detail on my next post which will cover audience feedback).

Evaluation - Section 1

IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?


For my Advanced Portfolio in Media, I undertook the number 1 brief. For this I had to create a new music video, an accompanying website homepage to advertise the band and a Digipak for the album.


I came up with the idea that so as to make my project even more fun to do that instead of a normal pop music video I would go with a parody. There are many parodies out there on sites such as YouTube, both ones that amateurs create on their afternoons off school, college or work, right through to the likes of Weird Al Yankovic who has made a name for himself as a parody artist and as a result, this has enable him to have massive budgets when creating his new music videos which ultimately enables a  better video to be made which can result in a larger audience choosing to view his work.

When researching into existing products, I looked for a key set of things.
  1. Who are the target audience of other parody artists and how would I target an effective audience for my own music video?
  2. What do people look for in a parody? How would I incorporate the things the people like most in order to create a good product myself that people will enjoy possibly more than existing ones?
  3. How do people access parodies? How will I make sure that my parody is accessible?
To collate this information, I took the liberty to ask a group of 30 people of varying ages both male and female to fill out a paper copy survey that I created.


Here was the survey which I created.  It gave me a good idea of what people were looking for and what people were looking for it.
From the feedback of this survey in addition to an online survey I conducted on www.surveymonkey.com, I decided that I wanted to make a parody of a well known pop song. After much deliberation and thought about what song would make a good parody, I eventually went for Rizzle Kicks - Down With The Trumpets, in which I would re-write and create my very own song in which I titled, Down With The Crumpets, and later thought of a name for my new parody band. I went for Nizzle Flips. I went with the option of parodying this song as I felt it had the opportunity with the lyrics it had to parody pretty easily in addition to the fact it is a song many people know well, and from the feedback I received was one of the things people look for most in a parody... the fact they know the original song well.

Music Video
Forms and conventions are what make up media products. How do they work? What things are used? How effective are they?
In my research I looked at how existing products use certain things and the ways they make them what they are and that they are so successful.



I decided to go with the method of the artists lip syncing the way through the song. I felt this was a popular method to use so I conformed to this convention. I feel it gives the audience a connection to the artist if they can see them actually singing the song to them. I feel that with parodies this is exceptionally important as the audience look to engage with the artists. I did consider for the choruses that I wouldn't use lip syncing to mix it up a bit and that I would go for the all action dancing about and having fun kind of method with the lip syncing sticking to the verses only. During filming for the choruses I filmed versions where the two singers were joined by 3 backing dancers and were all just dancing and having a good time in addition to similar shots but with the 2 singers also singing along. In the editing process I decided that I would instead just go with the clips of the singers actually singing along. I felt it would have a better flow when all put together than if I didn't have lip syncing on the choruses.

One of the main conventions of a parody music video is the help of acting to help tell a story. I felt this was crucial in my music video. As my song is titled - Down With The Crumpets I decided that with the help of the two main singers/actors in my music video would help tell a story of how they are in a morning during breakfast time in the first verse leading on to a message in the third and final verse to the women in their lives and how they would act if they finally got their woman that they have each longed for for so long. The idea I went for was to basically incorporate food into the song and video as much as I could and as such you will see a lot of items that are mentioned in the lyrics displayed in the video.

My Music video.



Another of the conventions I noticed after looking at other videos was the role of acting within the sequence to help portray more emotion and help tell the story a little bit better than would could be accomplished had only I got the two singers sitting down in front of a camera miming the words to the song. This method also makes it more entertaining to view to the audience and also enhances the ability for the audience to understand what is going off.

DashieXP - Friday


This video (above) is one I found on YouTube from 'DashieXP'. Although the original song it is not a song that I was particularly fond of, it is however a parody music video of a well known song. It has been created on a low budget in his own home by the looks of it. This is the method I had to go down. You can create good videos without having to follow the strict codes and conventions of the higher profile parody artists. Having achieved over 2million views I feel this can be deemed a successful parody song that ventured onto YouTube gaining 'DashieXP' even more publicity. 

As you can see from the image below the video you can easily tell that this is done pretty effectively on a low cost budget. I decided I would use my own home for parts of the filming. Along with fitting into my lyrics pretty well, I became fond of the fact that you can create a good parody music video too by doing so without having to go all fancy. 


Some parody artists prefer to take the 'mess' out of the artists or perhaps the lyrics with some even taking the opportunity to take the 'mess' out of what the artists do in the music video as is the case with this video from 'Barely Politcal's - The Key of Awesome' series. I enjoyed the idea of this video however for the song I was parodying (Rizzle Kicks - Down With The Trumpets) I felt it would be better to parody the lyrics out of all the options and create DOWN WITH THE CRUMPETS.

Website Homepage
Here is the link to my website: http://andrewlaird1994.wix.com/nizzleflips2

Websites are an important tool to help an artist/band connect with their fans. A websites is a platform in which fans can go and find out more information on their favourite stars to help gain some inside knowledge of what they are like, finding out the latest news and experiences. Such things like tour dates, images and videos are other popular features, all of which I have tried to incorporate into my website homepage.

The first common thing is to see the name of the band/artist (usually coupled with their logo if they have one) at the top of the page with a navigation bar underneath. From the image below you can see I have conformed to this convention as I feel it is not one you can challenge. When someone visits a webpage, the first thing they expect to see is what the page is about and who features on it.

This follows the standard convention used on pretty much all websites. Here are some examples:





All of these examples follow the same rule of having the band/artists' logo/name at the top of the page. Weird Al Yankovic (bottom picture) and Rizzle Kicks (2nd picture down) both have the navigation underneath the title banner. The others, (Olly Murs and Nickelback) are a splash screen sort of style for a homepage but still follow the idea of having the name/logo right at the top of the screen. I have followed on to use this as I feel it is the most effective way for my audience to travel my website. The other alternative was to have the navigation down the left hand side. However, I felt this was not as good of use of space for my website and I also feel that a navigation bar is much easier to view on the top of the screen where visiting audience members can view without having to scroll up and down the webpage trying to find the tab they want as they would with a side navigation column. 

The style of homepage I wanted was one that was informative, one that linked itself to other pages on the site rather than cram everything into it rather than on the other side of the dice, one that had no content whatsoever and was much more of a splash page rather than a detailed homepage. I feel that a homepage that has links to other pages are much more effective than ones that simply have a navigation bar along the top without the added touch of a few video clips, image galleries etc.

What I have done is have a little 'taster' of a few different things the site contains and input small chunks of it into my homepage. I feel this was one of the differences I had to other few websites I have looked at previously. I have therefore gone against the convention of having limited things on the homepage so that more information is portrayed to the audience without them having to go searching page after page. All the snippets are on the homepage to browse down and click on the links they like to view the content in more detail on the correct page.

Another key feature of a website is to have links to social media sites. This is so that when audiences visit the webpage, they can see ways of connecting with the band/artist further.
As you can see from this image, I have a "Connect With Us" section with thumbnails which link to Facebook, YouTube, Instagram, Twitter and Google+. This is an important feature for my website to have as fans would like to view as many things as possible about their favourite music stars.




The colour scheme used is vital. A scheme that somehow relates to the artist/band is something that  I feel is a crucial component. The website that Nickelback have uses a black and white colour scheme. This is due to the fact they are a rock band and black is the general colour used when portraying the rock genre whereas the colour scheme of Weird Al Yankovic's website is a multi-coloured, fun looking one. This signifies the type of music genre that it is. A parody.
Moving to Olly Murs, his colour scheme appears very sophisticated with neutral colours. This is a reflection on the kind of artist he is.

I have gone for a white background on the main content page with blue boxes and in some points the same blue for the text. Then again for the exterior background of the right hand side content panel which continues across the foot of the webpage.
I chose the blue as it is a bright and bold colour that you could class as a 'feel good' colour. It links in to the fact parodies are a feel good type of music genre and are bright and funny.

Digipak

Digipak's can be varying sizes but I decided the design I wanted to go for was 6 panel one, containing, a front cover, back page with track listing, a CD holder page, lyrics page, a large image from a video shoot and a little message to the fans.

Some of the digipak's I have looked at used the 6 panel design to great effect, enabling plenty of information and images to be displayed to the audience.

The first convention would be to have a house style to the digipak. I have completed all the digipak using 'Segoe Script' and 'Segoe Print'. I looked through many fonts but decided that these would catch the eye of the audience better than maybe simpler fonts such as Arial and Times New Roman would have done. I have used the same font for my logo (Segoe Script) as I have for other page heading etc.The other content (track listing/message to fans/lyrics) use the sister font 'Segoe Print'. As these fonts are part of the same 'family' it looks pretty effective when I merged the two into my house style.

The colour scheme again all links in with other aspects of the artists work. I stuck with the same blue as my website, just as the likes of Rihanna and Oasis did when they're particular albums came out. They would have a colour scheme that ties in with them as an artist that is the same on all platforms of their work.



These are some of the example digipak's I looked at. Firstly, I liked the Rihanna one with the fact that the image spreads across 3 panel, enabling a great rule of thirds convention. Rihanna is spread across the left and central thirds of the digipak. I loved this convention, however, I didn't use the same technique of using one image across the 3 panel, I did however use the rule of thirds on my back (track listing) page.


As you can see from the image of my back (track listings) page. I have used 6 images of the band, covering the right third and the left third, with the track listing in the centre third. I have chosen this as the track listings I felt needed to be centred as it would be the first thing the audience see.

The thought behind the rule of thirds is that it creates more tension and energy. I think that it in my case, it also splits up your content into more manageable chunks. There is something to catch your eye initially, and then something else to further your skills.

Looking at the Oasis digipak, you can see the front cover and back page consisting of the track listing. These are important factors of a digipak and are the first things the audience see when picking up the album. They need to be eye catching and informative. They need to have that Unique Selling Point (USP). My digipak front cover is an image of the band, coupled with the name of the band and the name of the album. This is a major convention and will be something that every music digipak will have.

Existing products front covers that I looked at included these. The first one was Rizzle Kicks' Stereo Typical album. I liked the 'gormless' look of the two singers and as this was the band I was parodying, I felt to conform to this convention from this band would be a good one. Although not an album, the combined half and half portraits of Example and Ed Sheeran was the style I almost chose right until I went into production of the actual piece.The 2 albums on the right are Chris Moyles' 2 parody albums. I looked at these to see how he went and made a parody album cover of some of the original tracks in which he has made into a parody.

 I took the shots to which I would use for the half and half design but I instead went for gormless look of my two singers just like the original Rizzle Kicks album.