Tuesday, 18 December 2012

Ancillary Task - Digipak

I have to pick two ancillary tasks to do for my coursework. The first I have chosen to do is a digipak for the album's release.
I have looked at a range of digipak's for ideas and here a few examples of what I have looked at:

Front cover -


"Rizzle Kicks' - Stereo Typical"


 
"Example and Ed Sheeran" Half and Half design



Chris Moyles - The Parody Album & The Difficult Second Album

Having looked at a vast amount of other artists' digipaks and album covers, I happen to like the effect of the artwork for Example & Ed Sheeran's collaboration. I like the 'half & half' effect and it is something I am contemplating using for my own album artwork on the digipak.


Digipak -

This is an example of a digipak from Oasis. I am going to create a 6 panel digipak just like this one.
 
I will have:

  • Front Cover
  • Lyrics of debut song
  • Back Page (Track Listing)
  • CD page
  • Messages to the fans/Thankyou message
  • Images
Here is a template example of how a digipak looks.




Wednesday, 14 November 2012

Questionnaire Results Analysis


The first two questions on the questionnaire were to distinguish the gender and age of the people who were being surveyed. I managed to get 15 males and 15 females to answer the questionnaire of which there were varying age gaps.

The following question was “Have you ever listened to a music parody?” This question would help me to realize how popular parodies were amongst the people I surveyed.  25 of the 30 people I surveyed had listened to at least one parody before with 5 admitting they had never listened to one.
As the rest of my questionnaire revolves around the knowledge, opinions, and preferences of people who HAVE listened to parodies, the 5 who answered “No” did not need to finish the rest of the survey.

The following question was to discover what draws them to listen to parodies the most. Over half of the results came back as the thing they find most enjoyable is the amusing lyrics, with a split between the remainder who prefer the funny video that accompanies the song and the fact the parody artist is taking the mess out of one of their favourite artists. Overall, people are more drawn to liking a parody song due to the amusing lyrics. This gave the urge to create a song with strong relatable/funny lyrics.

The next question that was asked was “Do you prefer a music parody when there is a video to accompany the song?” The vast majority said “Yes, it makes it more appealing” with only a few saying “No, it doesn’t really bother me”. This implies that for people to enjoy a parody song even more, they crave an amusing video too to go with it.

“How do you access parody music songs” was the question afterwards. The vast majority expressed that they gain access to parodies through the use of the internet from sites such as YouTube. Radio was another popular answer and through my own knowledge, I know certain radio shows such as The Radio 1 Breakfast Show, previously hosted by DJ Chris Moyles, used to feature parodies very frequently. Only a few people responded saying they accessed them via TV. The lack of responses for that answer suggests that not many parodies even make it to TV broadcast, often they remain solely on the internet. The demand for parodies on TV is not that high compared to other genres and styles so only a select few parody artists who have become ‘big names’ such as Weird Al Yankovic appear on TV shows alongside your everyday pop artists. Smaller, lesser known parody artists don’t get as much TV recognition and therefore their work is primarily accessed via the internet. A few people answered in the questionnaire that although they don’t personally go and retrieve a parody song a listen to head, they are secondary listeners as their friends and family often play a song for them to listen to if they feel they will like it.

The subsequent question asked, “How do you go about finding new parodies?” The results showed that people listen to a parody song then go tell other people about it on a regular basis. This is shown by the fact many people answered “Notified by other people”. This suggests that for a parody artist to achieve success, one of the main points for them in achieving such success is the distribution of individuals spreading the word about them and their songs. Word of mouth is a vital tool in the success of a parody artist. It only takes one person to discover a song and in a matter of minutes that one person could have shared the link to the song on social networking sites such as Facebook and Twitter which can amount to hundreds, sometimes thousands of people which the link is now in front of.
Another answer from this question which achieved a great amount of responses was “searching for a parody artist you’ve heard before”, this suggests that once an individual recognises a parody artist for the first time, they will continue to check up to see if that artist has released any more material. Therefore it is vitally important for an artist to release early on, material that is of superior quality and something that is easily remembered by potential audience members in order to continue achieving success through popularity.
The other two answers for this question were pretty split. “Searching for an existing song you like and adding the word ‘parody’” proved to be a popular result also. Therefore, parody artists should take into consideration the profile of the song in which they are parodying. For example, an original song from someone who is massively popular and mainstream will achieve much more success that an original song from someone who is not that well known. This is due the fact audience members will search for songs of their favourite artists and add the word ‘parody’. There are often millions of fans of the mainstream artists, of which a proportion may come into contact with the parody artists’ material however if the song which is parodied is not from a mainstream artist, it will not gain much notification and gratification from as many fans of the original.
And many people just come across parodies unintentionally, according to my findings.

Weird Al Yankovic proved to be the most common parody artist people were familiar with when asked in my questionnaire. He is a very high profile parody artist, one of whom who has achieved great success from parodying a broad range of songs from the most popular mainstream artists. Another popular result was Chris Moyles, with many of the people I surveyed admitting they heard his songs whilst he was a DJ on BBC Radio 1. Chris Moyles and his Radio 1 team created many parody songs which were played on the show as well as releasing two parody albums.
‘The Key of Awesome’ was another answer which featured heavily. The Key of Awesome is a web series by ‘Barely Political’, of which they have released a number of pop culture songs which have proved popular with people around the world.
 
Chris Moyles, Weird Al Yankovic & The Key of Awesome
For one of my ancillary tasks, I am looking at creating a website homepage for my parody band ‘Nizzle Flips’, so as part of my questionnaire I asked the question “What would you expect to feature on a parody artists’ website?” in order for me to see what people will look for most on a website. The most frequent response was for videos of the bands’ parody music videos and the lyrics so that they can learn them and then sing along to the songs. People would also like to view a gallery of images from the band including a number of behind the scenes images as well as videos. They would also like to receive information on the band members through the use of bio’s and blogs in order to be able to learn more about the band. In addition to the parody videos, a number of people suggested that the original videos should be placed directly next to the parody ones so that people can compare the two. Something that wasn't mentioned by any of the people I surveyed was 'merchandise, however, this is something I will plan on putting into my website. 

Monday, 12 November 2012

Questionnaire Results



I surveyed 30 people (15 male, 15 female) by handing out paper questionnaires. Here are the results, shown using graphs. 

Questionnaire (Filled In)



Here is an example of my questionnaire which has been filled in. 30 of these were handed out.

Thursday, 8 November 2012

Actors, Locations, Costume and Props

ActorsMy song contains 2 vocalists, my friends Tom and Andy. Therefore, in the video, these are the two people who will feature throughout. In addition to this I will also need several people for cameo roles. This is due to the fact my songs' lyrics mention a 'mum' as well as the idea of preparing breakfast in bed for that 'special someone'.

LocationAs the song is predominantly based around breakfast, the main feature of the video will be shot in my house using the living room, dining room and most importantly, the kitchen. I am also looking into opportunities to film elsewhere for little snippets in the video.

CostumesThe two main actors (Andy and Tom), will be wearing a collection of different costumes. For the start of the video, where my idea is for myself to be asleep on the sofa whilst Tom is trying to wake me up, I have decided that both of us will wear a 'onesie'. This is because I am classing this as nightwear and first thing in a morning, people will often wear this kind of outfit.
Then as the song and the video progresses, the outfits will change to more casual, everyday wear. I am also planning the use of chef whites and aprons at certain stages in the video to coincide with the lyrics.
The cameo roles in the song of the mum and the love interest will wear typical costume that people would wear in everyday life. I am still undecided at this stage whether to use a teenage girl to play the mum, in which I would find a costume to dress them in to make them look like a stereotypical mum, or whether I will simply use someone of a 'mum age'. The 'love interest', is to be laid in bed, and they are to be wearing a dressing gown as one of either myself or Tom deliver breakfast in bed.

Props
There are a range of props I will use in this video. As the song is about Crumpets, they will feature heavily along with various other food items that are mentioned in the lyrics. I will also require the use of kitchen items such as a microwave and a toaster.

Monday, 22 October 2012

Recording the song

On Saturday, me and my friends Tom and Andy who are part of my parody Band 'Nizzle Flips', went down to another of my friends house, Joe, to start work on the recording of my song 'Down with the Crumpets'.
We recorded the song initially and I am currently working with Joe on the track to see if we can fine tune any of it to make the recording sound slightly more professional. The final recording will be completed over the coming days.

During the initial recording however, I discovered that some of the lyrics I had originally written weren't really flowing together as well as I originally thought they would. Therefore, there were a few lines of the song I decided to re-write and now I feel the song flows slightly better than it previously did.
These are a few images from the recording session.

Thursday, 18 October 2012

Questionnaire

To help me with my planning, I hope to gain some knowledge from what sorts of people like parody music and if they do, what are their reasons.
Using the method of a paper questionnaire I will ask 30 people of different ages, genders and backgrounds a series of questions that will help me to find out what people are looking for in a parody, the results of which will give me a good indication of how I will go about creating my music video.

In addition to the paper questionnaire, I have also uploaded the questionnaire to www.surveymonkey.com as another alternative to give me feedback on what people are looking out for.

Choosing the ancillary tasks

The 3 possible ancillary tasks for my chosen brief are...
  • A website homepage for the band,
  • A digipack for the album's release
  • A magazine article for the digipack
As I have done work previously in web design, I am going to choose the first option of  'a website homepage for the band' as I feel I have sufficient experience in this area in addition to the second task 'a digipack for the album's release' as I feel this will be most beneficial to my project and are the tasks I feel I can perform the best at.

Setting a date to record the song

I have organised a time to do the recording of my song. I have gained the help of a friend who has recording equipment, and later this week, myself and two of my friends will go and record the song at his house. This has been scheduled for Saturday 20th October.

Thursday, 11 October 2012

Target Audience

The target audience for my media product is quite wide. The prime market, however, would be the youth as this is the general age range that I feel would be interested in my parody song. Teenagers would be the most likely to view my video on sites such as YouTube and then in turn purchase the song from iTunes to put on their iPods for example. People from different backgrounds, both males and females can enjoy parody music as it is not something that is taken seriously as such and is made in the way that can be accepted and enjoyed by many.

I expect my prime audience market to be between the ages of 11 and 25 although this is not to say people of other ages will not be interested in my parody song. I believe this will be the case due to the fact that the style/genre of the song I am parodying is not to all peoples' musical taste.

The song I am parodying is a Rizzle Kicks song. Rizzle Kicks have sold more than 1million singles. They have a huge fan base and the likelihood is that a percentage of those fans will view Rizzle Kicks' material on video sites such as YouTube. Therefore, if I can reach some of those fans, I have found myself a serious amount of audience members.

Alternatively, there will be some people who just love parodies, whatever the genre of the original song. This is because some people just love the humour of a parody song and will like the parody artist and ALL of their work without being a particular fan of the song that they are parodying.

Friday, 5 October 2012

Conventions of a Music Video - (PPT Slides as Pictures)










Having researched into other parody artists' work and how they go about entertaining the audience, I looked at their codes and conventions to see how I could successfully reach my target audience and follow and break the traditional methods to create a funny, entertaining parody video. 

Thursday, 4 October 2012

Friday, 14 September 2012

Thursday, 13 September 2012

Choosing the Music Video Brief

Before the summer holiday, I decided that I would choose the Music Video brief. I had several different ideas that I could possibly use but I decided that if I did a parody it would be more enjoyable to both create and view when complete.
Choosing the right song is vital, and due to my taste in music I thought that a Rizzle Kicks song may be the way to go. Their song 'Down with the Trumpets' came into my head as a song that could easily be turned into a parody as the word 'Trumpet' rhymes with 'Crumpet' and I thought it would be a good basis on which to make a parody.

Over the summer holiday I started to write down a few ideas and make a start on creating the lyrics for my parody. I completed a first draft of my lyrics and although I like them, I will look at them again over the next few weeks to see if I can make any improvements that will add more to a narative for a video and centre more around the idea of crumpets as a more breakfast type option instead of certain lyrics I had previously created.

Friday, 6 July 2012

A2 Media Coursework Briefs

Briefs
Last week we looked at all the briefs that we can use for our coursework. Over the past week I have narrowed down from the choice of 14 possible briefs to 3 which I may wish to do.
The 3 I have decided on as a possibility are :
  1. A promotion package for the release of an album, to include a music promo video.
  2. A short film in its entirety, lasting approximately 5 minutes, which may be live action or animated or a combination of both.
  3. An extract/package from a local TV news programme, lasting approximately 5 minutes.